North American Box Office Hits Record $11.4 Billion
The North American box office closed out the year with $11.4 billion in ticket sales, ComScore said Sunday. That marks a new record for the industry, bypassing the previous high-water mark of $11.1 billion that was established in 2015.
ComScore, a data measurement company, did not calculate admissions, but studio executives and analysts believe that attendance will be essentially flat. Nor does it account for inflation. The record was achieved, in part, thanks to more expensive tickets. Ticket prices hit new highs earlier in 2016, though an average full-year price for tickets have yet to be calculated.
5 Box Office Lessons From 2016: From Franchise Fatigue to Fading Movie Stars
Still it was a record that few thought the industry would set. This year was faulted for lacking major franchises such as James Bond and the Fast and the Furious series.
It was a particularly strong year for Disney, which controlled more than a »